When it comes to increasing your sales, you need a strong Pre-Sales workforce along with the sales team which can turn any business deal into golden conversion. But unfortunately, that’s not the only nature of earning big business in today’s technological generation. With huge business capital, marketing efforts, productive human resources, you may generate a higher amount of leads for your business. But, you need to have an accurate Real Estate CRM software to keep track of all the leads to close the potential ones. And generating and managing the leads are two different elements of closing the leads.
The only way to keep all your leads visible to everyone in sales and pre-sales team is to have them managed and viewed on one single platform like the CRM Software for real estate. The customer relationship management software holds the ability to capture, respond, and manage incoming leads. The CRM enables you to ease the complex lead processing functionalities right from winning the leads to closing the same.
And guess what you end up achieving the sales target!
5 Key factors of Real Estate CRM software which help you to strengthen the sales.
1. Cloud Telephony:
Cloud Telephony is one of the most influential factors of CRM which takes your business telephony system on the cloud which eliminates the need for physical servers, wires, and landline phones. Cloud telephony helps you to make a call at one click of a button, record a call automatically, and save the recording with complete accuracy. A standard real estate CRM records a call with automatic insertion of client’s business information like project name, company name, mobile number, source name, and many more. The automatic call recording with the help of cloud telephony gives you advantages like quality control, Proof of commitment, and dispute resolution. Cloud telephony lets you focus only on those leads which hold higher potentiality in terms of conversion. So that you can keep the follow up in line to meet your sales target.
2. Pop-up Reminder & Email/SMS integration:
Your Pre-sales team must be working very hard to generate leads and convert them into qualified leads for a meeting. But not all the leads get qualified for the meeting. Your prospect may have a hectic schedule for some time. In this situation, your pre-sales team approaches for the future date to call back with a pop-up reminder set up on the date when your prospect is likely to pick up your call. On the set date, the CRM for Real Estate gives you a pop-up notification to further proceed with the follow up of the lead. In this way, you can prevent the problem of missed follow-ups in your lead management process and boost your sales with the right CRM software.
You can maintain the customer relationship by using automated Email/SMS integration in CRM. This feature lets you schedule email/SMS and send them automatically to the respective clients. Such personalized message keep the relationship between you and your clients strong while keeping the follow-up process on right time.
3. Dashboard for lead analysis:
With all the leads stored securely in your CRM system, you can analyze all the leads by their behavior and status on a reporting dashboard. Such an in-depth analysis of leads helps you to evaluate the potential clients who are likely to make their purchase decision. You can run a remarketing campaign to convert your potential leads into final customers. Such practices can increase your sales and give you a higher ROI on your investment in the CRM software.
One of the best factors in Real Estate CRM is that you can analyze important sales and marketing metrics. You can analyze the metrics like the performance of employees by the location, region, and time period which helps you to define which activities should be eliminated and which deserve even more investments. So that you always stay on the top in terms of ROI.
4. Digital Media Integration:
Many organization use digital media to enhance collaboration both internally among employees and externally with customers and partners. Digital media tools are highly valuable for the enterprise when they are available on demand, in the places where business processes are happening. Therefore the digital media integration in CRM is the most crucial factor to achieve the digital media campaign goals. Utilizing a standard B2B CRM solution, equipped with digital media integration, lets you identify the right consumer timings to deliver messages and precisely segment customers into targeted groups according to customer contact details, past interactions held with the company, customer behavior patterns, spending habits, and many more.
5. Right Lead Distribution:
When the top level management become well aware of the prospect’s needs, they are now into the position to distribute the leads to the right employees. In such a case, top-level management assigns the most potential leads to the most experienced employees who can convert the leads into final customers. CRM stores all the useful information of clients which helps you to define the importance of a particular lead. Therefore the distribution process of leads becomes easy with comprehensive real estate CRM software. It makes sure that you are not missing any crucial follow-ups of certain leads.
In this way, with the help of right CRM for Real Estate, you can bring automation in lead capturing, lead tracking, lead qualification, and lead distribution. And now with a New GST rollout, the GST rate on real estate properties in metro and non-metropolitan cities has reduced, leading to an increase in sales. Finally, you can boost your sales and be ready to beat your competitors.
B2B CRM software nowadays is earning a great scope in every entrepreneur’s organization as it supports the process and execution of customer relationship management. Cloud-based CRM software provides a great deal of convenience and advantage to the business in terms of reduced operational cost, growing profit, transparent lead reports and many more. The technologically advanced CRM software takes care of leads right from lead generation to lead closure.
Here are some satisfactory benefits of using CRM for B2B:
1. Automation in Lead Generation:
B2B mainly has four types of customers. 1st includes those who only sell products, 2nd consists of those who sell products plus services, 3rd consists of those who sell only services, and 4th includes those who sell only projects. Most of the inquiries from these 4 segments can be generated from the online platform. A CRM for B2B, with digital media integration, can record the leads in the system once when it is originated from online platforms like Google, social media sites, banners ads, etc. B2B CRM automatically records the lead with all the details like name, company name, email id, contact number, etc. which keeps a salesperson away from entering the details manually. It allows your salesperson to directly access and works on the leads. It will save the time of a salesperson required for manual entry and opens a gateway to quick filtration of valid and important leads.
2. Helps in Lead Filtration:
After the leads are recorded in the system, it is time for your sales team to filter out some potential leads which are likely to be closed in short duration. CRM for B2B business allows you to filter the vital leads which improve the focus of salesperson to work better towards closing a particular lead. After the lead filtration process, it is now time for you to distribute the right leads to the right person. In CRM software, you can assign the high valued leads to excellent performing salesperson who can ensure the lead closure to reach the organizational revenue target. Such distribution can increase the agility of your entire sales team to reach the sales target within a specified time. It even becomes easy for you to keep track of all the leads status-wise and employee-wise in one single system.
3. Right Product for Right Customer:
It’s very important to identify the requirements of clients. What problems they have? What challenges they are facing? What solutions do you have for their requirements? Therefore you have to allocate the right product to the right customers in the CRM. CRM allows you to analyze all the leads with their status and allocate the product as per its rate and unit to those specific leads. Such a systematic allocation of the right product gives you the right customer which adds value to your brand. As real estate developers can highly utilize the product allocation in Real Estate CRM software.
4. Performance improvement among employees:
CRM for B2B business improves the performance of all employees as every salesperson can work on leads with all the details of clients being right there in front of their system. With the status of every lead, sales head can come up with the right pitching strategy to close a particular lead. CRM, modernized with the latest technology, allows you to set the target for all salesperson and provide incentives to best performing sales employees. Such practices with the use of CRM can motivate every salesperson to work hard and smart to achieve the target. The user-friendly virtual assistance gives the best experience to your employees to manage the leads and hence improves the overall performance of the organization.
5. Fast follow up and closure of leads:
CRM holds the ability to record the leads in the system as and when it arrives. The job of managing and keeping the time to time follow up of leads becomes easy for the entire sales team to direct it towards conversion. After when the leads convert into a customer, B2B CRM can still serve better for the closed leads. A customer can give feedback through CRM software which ultimately can benefit you to make development and modification in your product or services.